"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. "(Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 39) Here at Play Hard Vodka were all about working hard so you can play hard. Play Hard is just a slick term for letting loose and having fun. Everyone needs a little fun in there life, am I right? From the waters from the depths of the Pacific Ocean, to the hemp seeds we import from the British of Columbia to filtering it with our Herkimer Diamonds.We loosen up inhibitions and encourage you to explore. It's time for you to come out and play!
A few good questions to ask yourself while trying to write your business state would be, "Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 39) Our business is to loosen inhibitions just as a Electronic Dance Music Festival would do as people dance through the night and take our customers on an never ending adventure from the first sip of their glass to the last sip of the glass. Our customers are people who work hard to play hard, people who love to let loose on the dance floor to their favorite DJ or those who love crazy night life adventures, not knowing what will happen. Our company is all about having a good time regardless of where you are. With us, you can play hard no matter where you are. "Mission statements should be meaningful and specific yet motivating."(Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 41)
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