Marketing Mix: Product

Here at Play Hard Co. We bring you this innovative product and we define a product as, "Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 209) We bring you one of the only vodkas ever to be distilled with hemp seeds. This new innovative vodka is made with some of the best quality ingredients around. We source our water off the Kona Coast of Maui. 3000ft. below the Pacific Ocean lies very cold water that is naturally enriched with minerals and vitamins. After we bring it to the surface, we desalinate the water through the process of reverse osmosis and keeps the water enriched with minerals. Since it is illegal to grow hemp in the United States, we look to the British of Columbia, Canada to provide us with the hemp seeds we use to distill our vodka with. We work with the farmers over there and keep a solid relati We let our mash ferment for 6 days and run it through a continuous column still to remove all impurities. After distillation, we mix our grain alcohol with our deep ocean mineral water to bring it down to 40% alcohol. Then we filter this carefully made vodka with herkimer diamonds to finish it off. These diamonds aren't diamonds at all, but the hardest quartz in the world. They can be found in Herkimer County, NY. After our process what we have left is a rich, creamy, smooth vodka that will satisfy. Our glass is hand blown into a sphere, that will resemble the hemp seed that we decided to distill our vodka from. "Product is a key element in the overall market offering." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 209)