Marketing Mix: Promotion

"Promotion means activities that communicate the merits of the product and persuade target customers to buy it." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 54) In the means of promoting us, since we are small company we don't use television commercials or use buy ad space in newspaper or magazine. We do most of our promotion through huge social networking medias such as Twitter, Facebook, our website and by word of mouth from our loyal consumers. We occasionally hold social events down at our distillery, at these events we have a 6 or 7 different kinds of cocktails that were made by our mixologists using our brand of vodka. Then each cocktail is paired with a certain dish to bring the full flavor of the dish and drink. The only way to find out about these events is to look it up on Twitter, Facebook or our website. We act like an underground secret society, you either know about us or you don't. Do you dare come out and play hard with us? "The company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 31) We also offer tours of our distillery, that gives people the insight to what Play Hard Vodka is all about. On this tour, people will go on an adventure learning all about the company, how our vodka is made, what ingredients we use and what we want to accomplish as a company. At the end of the tour, each person will get two drink tickets to take to the bar after to enjoy some cocktails on the house with each person receiving a little gift bag on top of that. Also to create some buzz around the cities we decide to come play in, we will have a street teams in each city, sticking our brand logo anywhere and everywhere possible. This is to get people exposed to our brand without them even knowing. The more they see this logo around their town, the more likely they will check out to see what that logo is all about.