Objectives

Here at Play Hard Vodka we have one goal and that is comprised of many more smaller objectives. The first objective that we have is to ensure that we produce one of the finest, most innovative vodkas in the market today. Our company has done some research in this field and have found out that there is only one other company that has produced a vodka distilled with hemp seeds. There may be a lot of vodkas out there, but this is a whole new level to the game. "Most companies today are networked companies, relying heavily on partnerships with other firms." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 20) Our next objective that pushes us towards our goal is to keep customer values high and customer relationships high. We have been working hard with our suppliers to ensure that we can provide you with the best quality ingredients for a good price so then we can pass our product that we make to you the customer at an affordable price. "Customer value is the key ingredient in the marketer’s formula for success."(Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 47) Since we use hemp seeds to distill our vodka, we want to also educate our customers on the beneficial effects that hemp can have on the world today. From being used as textiles, to being used in different kinds of paper. We are advocates of the hemp industry that used to drive our nation when we first started.