Marketing Mix: Distribution

"The company must decide where to launch the new product—in a single location, a region, the national market, or the international market." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 253) Play Hard Vodka will only be available in a select cities going up the West Coast into Canada and select few cities. The cities that we will be coming out to play in are Las Vegas, San Diego, Los Angeles, Oakland, San Francisco, Portland, Seattle, Denver, Honolulu and British Columbia, Canada. Our distillery is the only place that you can buy in bulk from. To get our products to the shelves for our consumers, we use two different marketing channels, "indirect marketing channels, containing one or more intermediaries." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 314) and "direct marketing channel, has no intermediary levels; the company sells directly to consumers." (Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation, Pg. 314) In each city, we will work closely with independent wholesalers who in turn will sell to the retail stores, that we have approved of since we want to over see where we are being sold. Play Hard Vodka will not be making appearances in grocery stores like Albertsons or Smiths ect. and not sold in drug stores. We also want to work with independent retailers to sell our products on their shelves. Our product will also be available online through our website for a more direct connection with the company.